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Register Today
Technology, markets, economics and critical industry issues are all on the agenda of the 13th Annual EXECUTIVE OUTLOOK Conference to be held the day before Graph Expo 2008 opens. The program is presented by profit-leader printers, suppliers, industry editors, and consultants and will feature industry guru Dr. Joe Webb and curmudgeon Frank Romano.
"EXECUTIVE OUTLOOK will focus on the technologies - software, hardware, and services from conventional analog to digital - required to remain competitive and provide a road map to the GRAPH EXPO show floor," says William C. Lamparter, President of the PrintCom Consulting Group, who again chairs the Conference.
Cost advantage: 'Early Bird' registration at the discounted rate of $299,
a $50 savings, is now available.
Read special article from conference chair, Bill Lamparter about Drupa technology headed for GRAPH EXPO.
EXECUTIVE OUTLOOK AGENDA |
| 8:00 am |
Welcome by Ralph Nappi, President, NPES/GASC
Markets – Technology – People
Suppliers’ Perspective of a Changing Print Industry
- James Dunn, President, Heidelberg USA
- Gavin Jordan-Smith, VP/GM, Commercial Print & Prepress Business, Xerox Corporation
- Frank Tueckmantel, EFI VP Corporate Marketing
And today’s program includes:
William K. (Kip) Smythe, VP, NPES
Which Way and When is Up?
Dr. Joe’s Strategic Perspective
Dr. Joe Webb, Director, What They Think Economics and Research Center
Which way and when is up? The economy is in a global slowdown, compounded by inflation and a financial crisis that has new wrinkles daily, and a massive equity market correction. Dr. Joe Webb, print's iconoclast and most accurate forecaster will take a look at what to expect and strategies to adapt. He will discuss the impact of the economy on printers offering practical advice on what printers should do at Graph Expo and when they return home. This session will provide direction for show attendees as well as input for 2009 and longer-term planning.
Be Green - A Must Do Requirement
Gary Jones, Manager, Environmental Information, PIA/GATF
If there is no other reason than marketplace demand, in today’s print business climate you must demonstrate that you are environmentally responsible. PIA/GATF’s Gary Jones will outline the printer’s route to being green and proving it to customers.
The New Print Buyer/Seller Relationship
Katherine O’Brien, Editor for “American Printer” and “Print & Media Buyer” magazines
As print technology has evolved, the buyer/seller relationship has changed, too. Katherine O’Brien will discuss the challenges of dealing with “spreadsheet” buyers, new print buyers and “hidden” print buyers. Learn how to avoid pricing pitfalls as you pick up some pointers on competitive differentiation. O’Brien also will highlight some useful resources for gaining additional insights into the world of print buyer. |
| 10:00 am |
Take 10 – have a refreshment, make a quick cell phone call
but be back in 10 to hear |
| 10:15 am |
The Expanding Role of MIS
Jeff White, General Manager, Monarch Products, EFI
Management Information Systems (MIS) was selected at the last two Graph Expos as the most critical technology for a printer to utilize in the battle for profitable survival. Yet many printers either do not have an MIS or they do not fully use what they do have. This session describes the expanding role of MIS and how to utilize its full capability.
Integrated Workflows – The Key to Profitability
Mike Skretny, Workflow Marketing Manager, Production Systems Group, Xerox Corporation; and Dennis Ryan, Heidelberg Prepress Product Manager
Workflow – the holy grail of profitable print production – has become even more important as an increasing number of printers utilize both conventional offset and digital printing processes. In this session Heidelberg and Xerox team up to elaborate on how the two processes
can be harnessed in a single integrated workflow.
Opportunity Highlights
Rick Littrell, Principal, MagiComm
Opportunity comes to those who seek it. Rick Littrell will identify lurking opportunities and introduce a series of opportunity vignettes identifying and providing basic information about the technologies that will help printers meet the requirements of the marketplace. The vignettes include:
- CtP – The New Generation
Hal Hinderliter, Principal, Hinderliter Consulting Services
- Differentiating print with offset press inline enhancements
Errol Moebius, Product Manager, Customized Applications, Heidelberg USA
- Future Print with RFID Chris Lyons, Group Publisher, ST Media Group International
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| 12:00 Noon |
Executive Outlook Luncheon
Network with your peers. Seat yourself at topic tables.
Do You Know Who, Where and What Your Competition is?
Frank Romano, RIT Professor Emeritus
A global print production and market overview by Curmudgeon and World Traveler Frank Romano |
| 1:20 pm |
Technology Tutorials & Short Courses
The industry’s outstanding instructors provide practical how-to-learning modules of technology information. Chose from an
offering of in-depth tutorials and overview short courses.
The How-To Learning Schedule:
| Tutorials |
Short Courses |
1:20 pm to 2:30 pm Tutorial I
1:20 pm to 1:50 pm Tutorial II
1:20 pm to 2:30 pm Tutorial III
2:40 pm to 3:50 pm Tutorial IV |
1:20 pm to 1:50 pm Short Course 1
2:00 pm to 2:30 pm Short Course 2
2:40 pm to 3:10 pm Short Course 3
3:20 pm to 3:50 pm Short Course 4 |
|
The Tutorial Courses |
| 1:20 pm to 2:30 pm |
Tutorial I
ROOM S406B |
Color Management
Instructor - David Hunter, Principal, Pilot Marketing Group
Color Management has been a top buzz word in our industry over the past fifteen years; any buzzword that lasts that long means that the promises offered have not been fulfilled yet by the majority of users, which is the case with Color Management technology. In this session, learn how to gain a competitive edge through practical color management. |
Tutorial II
Room S505 |
How to Handle and Manage Data for Effective Digital Variable
Data Printing
Instructor – John Leininger, Professor, Department of Graphic Communications, Clemson University
It’s the data that makes variable digital printing a winner in a highly competitive media market. Utilizing data is also the digital printer’s most troublesome task. In this session, learn how to handle and manage data to make variable digital printing extraordinarily profitable. |
| 2:40 pm to 3:50 pm |
Tutorial III
Room S503 |
Web-to-Print Workflow
Session Leader – Consultant Donald Goldman, President, ConsultWare, with practitioners, Steve Anzalone, President, Full Court Press/Harding Poorman Group; Slava Apel, CEO, Amazing Print Corp; Gordy Cain, CEO, Dynamic Marketing Services
Last year’s top rated learning session returns with Don Goldman leading a panel of practitioners in an expanded session that will show printers how to develop an effective web-to-print workflow as well as providing performance-enhancing tips for the established user. |
Tutorial IV
Room S505 |
Are You Still Just a Printer (Or Would You Rather Be a Marketing Services Provider)?
Instructor – Steven Schnoll, Schnoll Media Consulting
Digital technology is transforming the printing industry. Being labeled a printer may not be the moniker of the future. The industry keeps bantering around the term Marketing Service Provider, but what does it mean and how does a printer achieve this status in the eyes of customers. One needs to assess and migrate their business model from traditional mass-produced, paper-based material to supporting their customer's needs for enhanced business communications. This is no easy task to accomplish. This session will focus on how the steps to practically transition and expand customer value and how to adjust the service models to keep pace with the world of digital technology. |
The Short Courses |
| 1:20 pm to 1:50 pm |
|
Short Course I
Room S503 |
Folding – Avoid the Pitfalls – Seize a Differentiating Opportunity
Instructor: Trish Witkowski, President, Finishing Experts Group
The bindery is a costly place to make mistakes. In this session, learn how to avoid errors, misunderstandings and time delays in the bindery by giving your customers the tools and information they need to do the job right. Also tips for how to stand out from the crowd in the folding arena.
Instructor Witkowski is the author of the “Professional’s Guide to Folding”.
|
| 2:00 pm to 2:30 |
|
Short Course 2
Room S504 |
Buying a Digital Press?
Instructor: Justin Searles, Consultant, On Demand Printing & Publishing Consulting, InfoTrends
As digitally produced print expands its applications’ reach with a continuing flow of new equipment, it is difficult for printers to sort out what is available now for what applications and what is coming for future utilization. This session will relate your customers’ needs and marketplace requirements to current and future technology. |
| 2:40 pm to 3:10 pm |
|
Short Course 3
Room S504 |
Make Money Mailing Your Print
Instructor: Clint Bolte, President, C. Clint Bolte& Associates
Mailing is a logical additional services path for many commercial printers, but making money with this operation requires continuously updated knowledge. In this session Consultant Clint Bolte focuses on the knowledge necessary for both a new entry and established printer/mailer operations to make money and cope with changing postal requirements. Bolte will highlight the mailing equipment and educational opportunities available on the exhibition show floor. How to Run Color Managed Files
Raymond Prince, VP Consulting & Senior Consultant, National Association for Printing Leadership |
| 3:20 pm to 3:50 pm |
|
Short Course 4
Room S406B |
How to Run Color Managed Files
Instructor: Raymond Prince, VP Consulting & Senior Consultant,National Association for Printing Leadership
It is one thing to prepare color files and another to run them on press. This session teaches how to print from the files to match a proof and achieve the desired results. |
3:50 pm
Room S406B |
GENERAL SESSIONS:
Reassemble in main conference room –
Refreshments en route |
| 4:00 pm |
Sheetfed Perfecting – The Productivity Enhancer
Clarence Penge, VP, Sheetfed Product Management,
Heidelberg USA
Perfectors are increasingly becoming the new sheetfed press of choice. This session details why and how the current generation of perfectors produces a quality product while enhancing productivity and helping the bottom line.
Hot Markets in a Changing Economy
Vincent Mallardi – Publisher Hot Markets, “The Annual Forecast of the Global Printing Industry”
Print markets are unsettled --- some are buying and some are in the deep freeze. In this session “Hot Markets” publisher Vince Mallardi focuses on what are print’s best prospects for 2009. |
| 5:00 pm |
Hot Technologies for Hot Markets
The Must See ‘ems Technology Guide to Graph Expo
William C. Lamparter, President, PrintCom Consulting Group
Must See ‘ems technology and product award recipients are announced providing a road map to the technologies and products that best serve the ‘hot markets.’ |
| 5:30 pm |
Conference Adjourns... |
5:30 - 7:00 pm
S406 Lobby Area |
Networking Reception SPONSORED BY EFI
Join with Conference attendees and speakers for food and drink
and a chance to compare notes from the day's proceedings
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Special All-Day Conference
