Buyer Demographics
PRIMARY JOB FUNCTION
Manager/Supervisor
21.80%
President/Owner/CEO
20.2%
Sales/Marketing
13.48%
Other
11.42%
Vice President/Dept. Head
9.95%
Production Operations
5.28%
Designer/Creative
4.72%
Production Supervisor
3.56%
Press Operator
2.80%
Prepress Operator 
2.59%
Print Buyer/Purchasing
1.97%
Student/Educator
1.28%
Postpress Operator
0.88%
Editorial
0.25%
Total 
100%

GRAPH EXPO 08
THE ONE SHOW FOR THE ENTIRE
GRAPHIC COMMUNICATIONS INDUSTRY

  • Commercial Printers
  • Quick Printers
  • In-Plant Printers
  • Enterprise [High Volume Output] Printers
  • Package & Specialty Printers
  • Mailing & Fulfillment Professionals
  • Creative Services Professionals
  • Wide Format Printers
  • Books & Newspaper Printers/Publishers

BUYING DECISIONS

Final Decision Maker

27.97%

Significant Influence

34.97%

Initial Recommendations

11.51%

Research New Products

6.40%

Not Applicable

19.14%

Total 

100.00%

 

 

 

 

PRINCIPAL BUSINESS

Commercial Printing

32.36%

Ad Agency/PR Firm/Graphic Designer

3.60%

Book Publisher/Printer

3.69%

Manufacturer/Supplier

8.62%

Dealer/Distributor

5.32%

Digital Printing/Imaging Services

6.13%

In-Plant Printing

4.21%

Marketing Communications

1.83%

Multimedia/Web Production

0.26%

Software Development

0.84%

Package Printing

1.53%

Converting-Folding Carton

1.00%

Converting-Flexible Packaging

0.59%

Converting-Other

1.22%

Newspaper Publisher

0.68%

Magazine Publisher

0.52%

Quick/Instant Printing

2.84%

Service Bureau/Imaging Center

1.09%

Wide Format Printing/Imaging

1.29%

Bindery/Finishing

3.24%

Mail/Distribution

3.13%

Government

0.94%

Association

0.54%

Consultant/Broker

1.59%

Education

2.26%

Student

2.62%

Other

8.07%

Total

100.00%

NUMBER OF EMPLOYEES

1 to 19

30.80%

20 to 99

30.59%

100 to 249

16.14%

250 or more

22.47%

Total

100.00%

ANNUAL SALES VOLUME

Less than $500,000

11.44%

$500,000 to $1 Million

11.39%

$1,000,000 to $3 Million

16.27%

$3,000,001 to $10 Million

19.26%

$10,000,001 to $20 Million

30.25%

More than $20 Million

30.25%

Total

100.00%

 

 

 

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