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Getting your message out to potential buyers is critical to maximizing your success. You will need to establish a plan of action long before show time. View the links below to know more about both pre-show and on-site promotional opportunites (find all these forms under Tab 7 of your exhibitors manual). Use the Planning Schedule and Deadlines checklist to see all opportunities and when they expire.
Tips on establishing your marketing message:
• Determine who your target market is.
• Consider what makes your product particularly useful and unique.
• Why is your product better than the competition’s? (Be objective.)
• Work these three elements into a positioning strategy. Be as concise as possible.
Getting your message “out there”:
• Establish a consistency that relates to each element of your campaign.
• Analyze your promotion budget and assess your most effective and affordable options.
• Maximize the many promotional opportunities included below. Feel free to call us to discuss new promotional ideas not currently listed : (703) 264-7200, or
e-mail: info@gasc.org.
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